About
Irene Yu is a design & construction professional with extensive experience in leading brand-building projects across hospitality, workplace, and commercial sectors. Her approach blends creative ideation with a keen eye for business opportunities, driving fresh solutions to challenges. She thrives with bold, mission-driven brands, dedicated to infusing visionary thinking into every project.
Formally trained as an architect, Irene is an optimistic futurist who is deeply passionate about cultural storytelling, elevating the built environment, and honoring the work of talented fabricators and design partners she’s lucky enough to work with.
With over 15 years of full-cycle project experience, she believes in starting every project with rich contextual understanding and always delivering beyond the brief.